Accrua comes from the word “accrue” which means to grow, to build, to gather strength over time. It captures the heart of what we do: helping businesses move forward with clarity, confidence, and purpose.
We believe that every business has untapped potential. Real success isn’t rushed; it’s earned through intentional decisions, steady growth, and the right guidance along the way. At Accrua, we’re not just here to crunch numbers. We’re here to equip you with the insight, structure, and support to turn ambition into achievement.
Because when you understand your value, you can grow it.
To become the most trusted strategic growth partner for startups and SMEs in the Philippines and globally that is recognized for clarity-driven financial solutions and results-oriented marketing strategy.
To empower entrepreneurs and business leaders to grow with insight, structure, and confidence by delivering data-backed models, compliant systems, and marketing strategies that convert.
To become the go-to partner for startups and SMEs seeking sustainable growth by building financial clarity, strategic structure, and marketing systems that drive measurable results.

We are committed to precision and reliability in every task. The solutions we deliver are carefully reviewed to ensure they are trustworthy, timely, and useful. We help businesses of all sizes and industries make confident decisions based on clear, accurate information which supports our vision of providing smart, practical solutions at every stage of growth.

We go beyond the numbers by interpreting data and offering meaningful, strategic perspectives tailored to each client’s unique situation. Whether working with startups, growing businesses, or established enterprises, we offer personalized insight that supports our mission to improve operations, guide decisions, and help businesses grow sustainably and profitably.

We dedicate ourselves to continuous learning and expanding our expertise across all service areas. By mastering what we do, we deliver thoughtful, high-quality, and relevant solutions that meet evolving business needs. This deep commitment strengthens our role as the trusted partner that clients confidently rely on through every stage of their journey and growth.
Co-Founder
Michelle brings years of hands-on experience in tax filing, financial reporting, valuation, and financial modeling. A graduate of BS Management of Financial Institutions from De La Salle University, she further honed her expertise through the Corporate Finance Institute as a Certified Financial Modeling & Valuation Analyst (FMVA).
At Accrua, Michelle leads with precision and purpose, combining technical financial knowledge with a practical approach to business support. Her passion lies in helping small and growing businesses understand their numbers, stay compliant, and make confident financial decisions.
“Numbers only matter when they lead to clarity, confidence, and growth. I believe in making finance make sense for every entrepreneur.”
Co-Founder
With a strong foundation in business and marketing, Ervin Ignacio leads Accrua’s strategic direction and business development efforts. He holds a degree in BS Business Administration, Major in Marketing Management, from Colegio de San Juan de Letran.
Over the years, he has gained diverse experience across marketing, HR, lead generation, and recruitment administration, working with various companies and teams.
Ervin’s expertise lies in connecting people and opportunities. At Accrua, he focuses on building systems that support sustainable growth, efficient operations, and meaningful client relationships.
“Success is built on consistency, not luck. I believe in showing up, doing the work, and creating value one solution at a time.”
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Accrua Insight Management Inc.
6 T. Bugallon Street, Marikina, Metro Manila, Philippines
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